About

• Strategic thinking in each step of a project;
• Able to manage small budget to large scale budget (from 40k to 3M €);
• Fluent in both English and French (mother tongue);
• Good communication, time and priority management, organized and rigorous;
• Ability to succeed in a demanding environment.

Freelance, Senior Digital Marketing Specialist & Project Manager, Montreal, QC / 2022 – Now

BAM Strategy, Senior Account Manager, Montreal, QC / 2020 – 2022

• Developed annual strategic and tactical plans in order to reach brand objectives (awareness, acquisition, engagement, conversion);
• Manage partners and suppliers as well as media and production budget for the brand;
• Lead on always and ad hoc campaigns on brand touch points (CRM, Media, Social Media, Website);
• Lead analysis, reporting and on going optimizations on each brand touch points;
• Identify brand and product opportunities to grow the business;
• Oversee creative and content production to ensure brand consistency;
• Lead brainstorms to improve the overall consumer experience within the brand ecosystem in collaboration with strategic, creative and media teams;
• Ensure that all scheduled tasks, deadlines and milestones are being met;
• Improve internal processes and ensure team growth and happiness.

Achievements :

.Launched a web platform dedicated to teenagers sexual education including strategic recommendation, partnership and influence strategy, SEO, UX, Inbound strategy and content production, media plan, social media and CRM strategy and deployment. This platform is now the most visited part of the brand website;

.Launched an e-learning tool for internal brand training;

.Built and ran CRM programs for 4 brands increasing acquisition, engagement and retention.

Publicis Luxe, Senior International Account Manager, Paris, France / 2019 – 2020

• Manage creative efforts and tactical plan for product launches and brand awareness;
• Built Social Media content strategy and lead creative production and planning;
• Lead e-commerce website content development;
• Managed scope and budget as well as partners and suppliers;
• Team management and help the team grow in their roles.

Achievements:

.Scoped out, managed and delivered 19 international offline campaigns and 3 digital campaigns;

Publicis Luxe, International Account Manager, Paris, France / 2017-2019

• Lead new brand positioning audit and strategic recommendation (new messaging and imagery);
• Responsible for budgeting and financial tasks;
• Omni-channel campaigns project management (TV, Press, POS, Social Media, Web Landing Page, CRM, Banners, E-Com website,…);
• Leading partnerships back and forth for the brand (brand ambassadors and influencers);
• Strategic competitive analysis.

Achievements:

.Lead internal recruitments and team management;

.Revamped the brand image and positioning;

.Lead pre-production, production and post-production of 26 integrated campaigns including 20 Asian Centric (China) in partnership with Publicis Luxe Shanghai.

Publicis 133, International Account Executive, Paris, France / 2013-2017

• B-to-B and B-to-C international campaigns;
  Print and videos production as well as point-of-sale digital activations;
• Project management from start to finish (Pre-production, production and post-production);
• Managed live influencers campaigns on Facebook and Instagram;
• Strategic competitive analysis.

Achievements:

.Delivered eleven 360° integrated campaigns in an extremely demanding context;

.Ran live influencers campaign on social media.

• Master Degree in Marketing and Advertising, ISCOM, Paris, France 2013 – 2014
• Master Degree in European Union Law, Panthéon Assas Paris II Faculty, Paris, France 2011 – 2013
• Bachelor in French Public Law, Panthéon Assas Paris II Faculty, Paris, France 2007 – 2011
• Bachelor in Literature, Notre-Dame-De-Sion High School, Paris, 2006